architecture:The IABR was looking for a visual identity to "encourage innovation for a world that signals a new dynamic”. But first of all: how do you represent something that doesn't actually exist? The visual identity should embody the organisation, but by definition cannot possibly fill the gap between the form itself and the immaterial it is supposed to stand for. This led to a labyrinthine search for a 'porous' form that coincided with the organisation's structure. |